Develop reusable, user-centric components to improve user experience and content readability. Empower the marketing team by simplifying content creation through configurable components and detailed authoring guides. Collaborate with JPMorgan Chase to align solutions with branding and strategic communication goals.
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The goal was to design and develop a modern user-friendly, conversion-optimized website for P&G SK-II that reflects the brand’s elegance and encourages exploration, trust, and purchase. I was assigned responsibility for translating briefs into interactive, responsive user interfaces while ensuring a smooth and engaging shopping experience across devices.
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Toy collectors community is relatively large and getting bigger every passing year, the problem is an average Hot Wheels collector holds a minimum of 200 pieces with no way to track them! My mission, fuelled by a team of toy enthusiast is to create solution to the problem that works seamlessly in desktop and mobile devices.
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CROAMIS is a high-stakes, end-to-end cargo management system for the aviation industry. With users accustomed to legacy platforms, the goal is to modernize the UX without disrupting familiar workflows. As a B2B solution, it requires a tailored Information Architecture and a refined, intuitive interface that enhances usability while supporting complex operational needs.
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MeSaran.in, a personal website of Saravanan, a Bangalore based UX designer with over a decade of experience in branding, print and digital product design. And this is a my UX facelift story.
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